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Modern art, from Renault
Being a self respecting car builder, you have to do something to make clear your vehicles are a true value for culture. The easy way is to build a museum with your old cars, like Peugeot did in Montbeliard (as mentioned before).
However, as good as these cars were, nowadays they give a little outdated image of your valuable mark name. You want to be modern, flashy, ultra-technical. So Renault did something different. At the famous Champs Elysées in in fashion city Paris it opened an 'Atelier' that's more then just a showroom filled with cars. In the Atelier Renault, Renault is the patron of modern arts. Don't complain that the current exhibition is plainly named after Renaults car Scenic, without any ecuse. Just enjoy the works, with a lot of industrial subjects.
By the way, the name 'modern art' shouldn't be taken to literal. Some of these workes were made decades ago...
Posted by Peter on october 6, 2006 at 07:20 AM
What do you think? (3)
On 10-10-2006
Rene said:
Volgens mij staan er ook gewoon autos in het Atelier Renault...
On 10-10-2006
Peter said:
Je hebt gelijk. Tekst is aangepast.
On 12-10-2006
Rene Smit said:
'k Heb gister een fotootje gemaakt om mijn stelling kracht bij te zetten.
De tentoonstelling stelt niet zo heel veel voor maar is wel erg leuk om te zien. De term moderne kunst klopt wel gezien de jaartallen, daarnaast kan er bij een kunstenaar gesproken worden over hedendaagse kunst. Aldus wikipedia:
"Moderne kunst is de algemene term die gebruikt wordt voor alle artistieke uitingen sinds het einde van de 19e eeuw tot ongeveer de jaren '60 en '70 in de moderne kunst van de schilderkunst. De kunst die sindsdien gemaakt wordt, wordt meestal aangeduid met hedendaagse kunst of actuele kunst."
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